Famous in Amsterdam and throughout the Netherlands, I could think of no better place to experience my first Broodje Haring (raw herring in a roll) than in Zierikzee, a fishing village in Schouwen-Duiveland in the southwestern Netherlands. In Amsterdam you can have haring broodje from street carts where its served on a soft roll with onions and pickles and, if you want to experience culinary Amsterdam, should not be missed.
My biking buddies were well aware of my mission and when the bright kitschy signage at the fishmonger Saman Vishander caught my eye their curiosity was kindled, too. What is this broodje haring that she is obsessed with?
I chatted with two gentlemen who were paying for their haring broodjes and quickly made my purchase. We proceeded to a waterfront table to bask in the waning northern sun and rehydrate after a strenuous day’s bike ride over the dikes and dams of the Delta Works project of the Zeeland Province.
Unlike sashimi, cured haring has a salty, creamy texture that doesn’t taste at all like raw fish. Try it if you’re ever in Amsterdam or the Netherlands.
As the fishmonger’s sign depicts, eating the tiny herring in the traditional way. Ok, possibly a tad over dramatized 😉
Nowadays, street carts serve herring cut into smaller fillets, topped with onions and pickles with a toothpick to consume it in a more delicate manner.
Updated 6/10/19 with better photos.